Tag fit

Determine your bra size

Category: Fitting, Measuring |

To offer your breasts the right kind of support and to prevent back pain, it is important that you know your bra size. You can ask someone in a lingerie shop to measure your bra size, but you can also do it yourself.

Measuring your bra size

A bra size is made up of two components: the size and the cup. To determine your bra size, you start with determining your size, by measuring the band size:
Take of your bra and use measuring tape to measure the width of your body just below your breasts. Tighten the tape, but make sure it does not squeezing your body. Take these measurements and round them up to the nearest whole inch. That means that 27 2/8” becomes 27”, while 27 5/8” becomes 28”. If the result is an even number, add 4 inches, and you have your band size. If the result is an odd number, add 5 inches,

For measuring your cup size, first measure your breasts at the level of your nipples. Loosen the measuring tape a bit to get the best results. Round this number up or down to the nearest whole inch and detract the band size from this number. Use the table below to find your size:

Difference Standard cup size (UK)
0″-1/2″ (1.3 cm) Cup AA (AA)
1/2″- 1″ (2.6 cm) Cup A (A)
2″ (5.1 cm) Cup B (B)
3″ (7.6 cm) Cup C (C)
4″ (10.2 cm) Cup D (D)
5″ (12.7 cm) Cup DD or Cup E (DD)
6″ (15.2 cm) Cup DDD or Cup F (E)
7″ (17.8 cm) Cup G (F)
8″ (20.3 cm) Cup H (FF)
9″ (22.9 cm) Cup I (G)
10″ (25.4 cm) Cup J (GG)
11” (27.9 cm) Cup K (H)

Please note:
It is important to measure your bra size regularly, since on average, the bra size of a woman changes six times. This is because of age, pregnancies, gaining or losing weight, and hormonal changes.
Sizes can also differ per manufacturer and model, so always try on a bra before you buy it. Your figure and the size of your breasts also influence your bra size. It is possible that the size in the sizing table is another one than that of the bra you buy. The table is based on US sizes and UK sizes (between brackets). Sizes for other countries may differ.


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Rules of thumb for a bra that fits

Category: Uncategorized |

Bras may be the same sizes, but that does not mean that they are the same. It is therefore very important to not only check out the size, but also try it on.

Please pay special attention to the following:

  1. The back panel of the bra should be at the same height as the underwiring at the front. It should stay at the same place and not move upwards.
  2. Your breasts fit exactly into the cups, which creates a flowing line between cups and breasts.
  3. There should be no space between the cups and your skin. However, your breasts also mustn’t pop out of the cups.
  4. The underwires and the front panel are close to your skin.
  5. The shoulder straps are not pressing into the skin, not even a bit. If you see a little dink below the shoulder strap, your bra is too small. Also beware of buying a bra that is too large. If the shoulder straps move all the time, it is too large.
  6. Finally: select a bra that is comfortable. The golden rule for comfort is: if you don’t feel your bra, you found the right size. If you can’t breath or you feel underwire sticking in your breasts, you have the wrong size. And that is also the case if your bra moves continuously.


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What kind of bra should I choose?

Category: Uncategorized |

The first bra was designed in 1907 by couturier Paul Poiret. It consisted of no more than two handkerchiefs and a pair of ribbons. In 1913, Mary Phelps Jacobs was the first to apply for a patent on it. And a lot has changed since then. Bras are nowadays available in all price ranges and materials, and of course, there are many models to choose from. That makes it possible for every woman to find the perfect bra. However, it would prove to be a bit more challenging to find out what is the perfect bra for you. That’s why we outline all possibilities for you.

Classic bra

The classic bra is a bra that consists of two triangle-shaped pieces of fabric. The classic bra is one with and without underwires. If you have small breasts, you can perfectly well wear a classic bra without underwires. If you have larger breasts, it would be better to use an underwire bra, since it offers better support. The underwire bra also enhances the shape of your breasts.

Push-up bra

Women with small breasts love this bra, because it makes your breasts look larger. It does that by pushing your breasts together. It makes your décolleté look nicer and it visually adds a cup. The cushions in the bra that create this effect are filled with gel, water, air, or silicones.


This bra does the opposite of the push-up bra: it makes your breasts look smaller by pressing them against your body. The cups are larger than those of classic bras and the shoulder straps are often broader, because large breasts need more support.


The balconette bra works well with clothing with a low décolleté. The cups are smaller and the shoulder straps are wider apart than those of other bras, which makes both less visible.

Sports bra

If you play sports, your breasts move up and down. This can hurt and it might even damage the breast tissue. A sports bra might be the perfect solution. It is made of tough, fluid-absorbing fabric and it keeps your breasts where they should be.

Racerback bra

The straps of the racerback bra find each other in your neck. This means that this bra is perfectly suitable for wearing with open-back clothing.

Strapless bra

Very popular in the summer. The strapless bra does not have any shoulder straps and is easy to wear with strapless dresses or tops. It also looks nice combined with a spaghetti strap top. For this model, size is even more important. You don’t want your bra to slide down! Many women therefore select a very tight strapless bra, but that is not a great choice either: it makes you look fat. And it also makes breathing very hard…

Finding out which bra suits your breasts best and matches your figure or clothing is all about trying. And keep more models in your wardrobe, so you can wear the right bra with every outfit.


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